SEO Project of Fairy Maids

Project Fairy Maids

About the Business:

Fairy Maids Domestic Agency is a domestic referral agency based in Agoura Hills, California.

Since 2003, it has been providing professional household staff, including housekeepers, house managers, maids, nannies, babysitters, elderly companions, and party helpers. It serves clients across Los Angeles and Ventura Counties.

Visit the Website

Project Overview:

  • Client: Fairy Maids Domestic Agency
  • Industry: Domestic Staffing and Cleaning Services
  • Location: Agoura Hills, California, serving Los Angeles and Ventura Counties
  • Project Start: November 2024
  • Services Provided: SEO Audit, Issue Fixing, Website Redesign, Local SEO, and Content Creation.

Project Goals:

  • Audit the website to identify and fix SEO-related issues.
  • Redesign the website to improve its look, feel, and user experience.
  • Expand the website’s reach by targeting additional service areas beyond Agoura Hills.
  • Create new location-based service pages to enhance local SEO and search visibility.

Challenges:

  • The website had a canonicalization issue — it was accessible through multiple URLs, impacting SEO performance.
  • The website’s existing SEO efforts focused only on Agoura Hills, despite the business serving other locations.
  • The client required 27 new pages with unique content, covering various services across multiple locations.

My Approach:

  1. SEO Audit and Fixes:
    • Conducted a comprehensive SEO audit and provided a detailed report to the client.
    • Fixed technical SEO issues, including the canonicalization problem to ensure proper URL structure.
  2. Website Redesign:
    • Redesigned the website to create a cleaner, more modern, and user-friendly experience.
    • Ensured the new design aligned with the client’s vision while enhancing navigation and usability.
  3. Content Creation and Local SEO:
    • Identified three additional service areas:
      • Calabasas
      • Westlake Village
      • Encino
    • Created 27 unique service pages — covering each service across these locations:
      • Babysitters
      • Caregivers
      • Companions
      • Doula – Newborn Care
      • Housekeepers/House Managers
      • Maids
      • Cleaning Services
      • Nannies
      • Party Helpers
  4. On-Page Optimization:
    • Optimized each page’s meta titles, descriptions, and headers for targeted keywords.
    • Enhanced content structure to improve readability and engagement.

Outcome:

  • Successfully fixed all technical SEO issues, improving the website’s health and performance.
  • Delivered a complete website redesign that aligned with the client’s expectations.
  • Created 27 location-specific pages, enhancing the site’s local SEO potential.

Key Takeaways:

  • Strengthened my ability to manage large-scale SEO and content creation projects.
  • Gained experience in handling multi-location SEO and improving technical website performance.
  • Enhanced my web design skills by transforming the website’s user experience.
  • Tech Used:- WordPress, Avia Layout Builder

Note:-

Unfortunately, due to a fire incident in California, the client faced financial challenges and had to discontinue the project in Jan Month 2025.

Top Ranking Keywords For "Encino" Location

Top Ranking KeywordsPositions in SERP
Babysitter referral agency in Encino1st Position
Hire Babysitter in Encino8th Position
Elderly Companions in Encino9th Position
Elderly Companions referral agency in Encino2nd Position
Party Helpers in Encino1st Position
Party Helpers referral agency in Encino1st Position
Hire party helpers in Encino1st Position
Housekeeper and House Manager in Encino1st Position
House Manager in Encino4th Position
Housekeeper in Encino7th Position
Housekeeper referral agency in Encino1st Position
House Manager referral Agency in Encino2nd Position
Hire Maids in Encino4th Position
Maids referral agency in Encino1st Position
Nannies Referral Agency in Encino1st Position
Hire nannies in Encino4th Position
Nannies in Encino9th Position
Postpartum Doulas in Encino2nd Position
Doulas in Encino5th Postion

Top Ranking Keywords For "Calabasas" Location

Top Ranking KeywordsPositions in SERP
Babysitter referral agency in Calabasas2nd Position
Caregiver referral agency in Calabasas4th Position
Housekeeper and House Manager in Calabasas2nd Position
Housekeeper referral agency in Calabasas2nd Position
House Manager referral agency in Calabasas1st Position
Maids in Calabasas7th Position
Hire Maids in Calabasas4th Position
Maids referral agency in Calabasas1st Position
Nannies Referral Agency in Calabasas1st Position
Hire nannies in Calabasas4th Position
Party Helpers in Calabasas3rd Position
Party Helpers referral agency in Calabasas1st Position

Top Ranking Keywords For "Westlake Village" Location

Top Ranking KeywordsPositions in SERP
Babysitters in Westlake Village4th Position
Babysitters referral agency in Westlake Village1st Position
Elderly Companions in Westlake Village6th Position
Elderly Companions referral agency in Westlake Village1st Position
Housekeeper and House Manager in Westlake Village1st Position
House Manager in Westlake Village6th Position
Housekeeper in Westlake Village4th Position
Housekeeper referral agency in Westlake Village2nd Position
house manager referral agency in Westlake Village1st Position
Maids in Westlake Village6th Position
Maids referral agency in westlake Village2nd Position
Hire a Nanny in Westlake Village5th Position
Hire a Nannies in Westlake Village4th Position
Best Nanny in Westlake Village4th Position
Nannies referral agency in Westlake Village1st Position
Nanny referral agency in Westlake Village2nd Position
Party Helpers in Westlake Village2nd Position
Party Helpers referral agency in Westlake Village1st Position