SEO Project of Epicureans Of Florida & Epic Private Chef Miami

This was my first US-based freelance project for SEO and website development. The client operates two websites:

  1. Epic Private Chef Miami
  2. Epicureans of Florida

Project: Epic Private Chef Miami & Epicureans of Florida

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Website Migration & SEO Optimization

Epicureans of Florida was initially a custom-coded website. Since I had to manage both design and SEO, I recommended migrating it to WordPress for better flexibility. With the help of the client’s previous developer, the transition was completed within a week.

However, due to Google Ads-related issues, the client advised not to make any major changes until January. As a result, my primary focus was on optimizing Epic Private Chef Miami for SEO. I have started this project in Sep’2024.

Client Goals

The client provides private chef and catering services across multiple locations:

  • Miami
  • Fort Lauderdale
  • Boca Raton
  • Palm Beach
  • Coral Gables

His primary Objectives were:

  1. Ranking on Page 1 of Google for “Private Chef” in Miami location for Epic Private Chef Miami Website.
  2. Increasing conversions (inquiries and bookings).

SEO Strategy & Implementation

  1. Website Audit & Content Optimization
  • Conducted a detailed SEO audit and fixed all technical issues of Epic Private Chef Miami,
  • Analyzed website content and found it was AI-generated and unoptimized.
  • Performed keyword research and discovered important keywords competitors were targeting, but the client was not.
  • Rewrote and optimized content for better relevance and engagement, ensuring approval before making it live.
  1. Competitor Analysis & Backlink Research
  • Identified top competitors (both from the client’s list and independent research).
  • Analyzed competitor content strategy and backlink profiles.
  • Used insights to refine on-page SEO and off-page activities.
  1. Location-Specific Page Optimization
  • While Epic Private Chef Miami targets only Miami, Epicureans of Florida covers multiple locations.
  • Created a dedicated page for “South Florida-Based Caterer” based on high search volume.
  • Within a few days, the page started ranking and attracting traffic.
  • Optimized all location-specific pages and made them live after approval.
  1. Event Tracking & Conversion Optimization

Using Google Tag Manager, I implemented tracking for key actions:

  • Primary conversion: Visits to the Thank You Page (completed bookings).
  • Secondary conversions:
    • Clicks on phone numbers.
    • Visits to the “Book Now” page.
    • Other important interactions.

This helped in tracking lead sources and refining marketing strategies.

  1. Blog Strategy & Content Marketing
  • Started publishing four blogs per month on the Miami website to improve organic reach.

Off-Page SEO & Local SEO

  1. Google Business Profile Optimization of Epic Private Chef Miami.
  • Optimized GMB title and description for better local rankings.
  • Improved business listings on authoritative directories such as:
    • Bing Places
    • YellowPages
    • Foursquare
    • Hotfrog
    • Chamber of Commerce
    • Alignable
    • SuperPages
    • MerchantCircle
    • Manta
    • Locanto
    • Florida Business List
    • South Florida’s Best
    • …and more.
  1. High-Quality Backlink Building
  • Researched websites with high DA (Domain Authority) and low spam scores for backlink creation. You can find all the website details below.
  • Built relevant, high-quality backlinks to improve website authority and rankings.
Sr.No.Website LinkTypes of WebsiteDomain AuthoritySpam Score
1https://medium.com/Blogging and Publishing Platform951
2https://www.livejournal.com/Blogging and Social Networking931
3https://www.pinterest.comImage Sharing and Social Media947
4sites.google.comWebsite Creation and Hosting1000
5https://www.instapaper.comRead Later and Bookmarking Tool881
6https://www.reddit.com/Social News923
7https://www.blogger.comBlogging Platform1000
8https://wordpress.comBlogging and Website Creation941
9https://anotepad.comOnline Notepad and Note Sharing592
10https://www.diigo.com/Social Bookmarking and Research Tool902
11https://www.socialbookmarkhub.comSocial Bookmarking192
12https://socialsbookmark.comSocial Bookmarking185
13https://justpaste.me/Text Sharing and Publishing443
14https://getpocket.comRead Later and Bookmarking Tool911
15https://www.scoop.it/Social Bookmarking925
16https://www.quora.com/Question and Answer Platform9310
17https://www.slideshare.netPresentation Sharing943
18https://www.slideserve.comPresentation Sharing691
19https://www.4shared.com/File Sharing and Storage955
20https://www.scribd.comDocument Sharing and Publishing943
21https://ezine-articles.com/Article Directory and Publishing342
22https://articlebiz.com/Article Submission Site445
23http://ebuddiz.com/Article Submission Site370
24https://chatterchat.com/Forum Posting Sites396
25https://thewion.comGuest Posting Sites385
26https://issuu.com/PDF & Document Sharing Sites942
27https://www.behance.netProfile Creation Sites/Social Media921
28https://onetable.world/Social Networking377
29https://uconnect.aeDirectory Submission Sites443
30https://auth.ted.comProfile Creation Sites931
31addons.mozilla.orgProfile Creation Sites973
32community.adobe.comProfile Creation Sites965
33github.comProfile Creation Sites961
34https://vimeo.com/Profile Creation Sites964
35https://myspace.com/Profile Creation Sites959
36https://gravatar.com/Profile Creation Sites959
37https://www.goodreads.comProfile Creation Sites935
38https://www.theverge.com/Profile Creation Sites931
39https://mix.com/Profile Creation Sites726
40https://about.meProfile Creation Sites9211
41https://list.ly/Profile Creation & Link Sharing866
42https://soundcloud.com/Profile Creation9311
43https://www.last.fm/Profile Creation925
44https://dribbble.com/Profile Creation/Content Sharing927
45YouTube.comVideo Sharing/Profile creation1004

Results & Impact

  • Improved rankings for targeted keywords.
  • Increased organic traffic through optimized content and blog strategy.
  • Better conversion tracking for Google Ads and SEO performance evaluation.
  • More engagement and inquiries through Google Business Profile optimization.

  • I have created 50+Backlinks every month for each Page and Blog Post. This was my Off Page Strategy.

This project strengthened my expertise in SEO, content strategy, and local SEO optimization. 🚀

This is how I measure the success of SEO such as

  1. Keyword Ranking
  2. Organic Traffic
  3. Conversions
  4. CTR
  5. Impressions
  6. Clicks
  7. Backlinks Profile
  8. Technical SEO

Reports And Data of Epic Private Chef Miami

Top Ranking Keywords:-

  • Private Chef Miami — 1st Position in Google Business Profile
  • Private Chef Miami FL — 2nd Position in Google Business Profile
  • South Florida Based Caterer — 4th Position on the Website
  • Private Chef for Bachelorette Party in Miami — 4th Position on the Website
  • Chef for Bachelorette Party in Miami — 3rd Position on the Website
  • Private Chef for Airbnb in Miami — 5th Position on the Website
  • Chef for Airbnb in Miami — 4th Position on the Website
  • Catering for Art Basel in Miami — 1st Position on the Website
  • Private Chef in Fort Lauderdale — 1st Position in Google Business Profile and 5th Position on the Website

Organic Traffic Data For Epic Private Chef Miami Website

Leads And Conversions:- Dec'24---Feb'25

Clicks, Impression & CTR:-

SEO Score